CONTEXT

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NAT’S RAWLINE HAS A RANGE OF DELICIOUS VEGAN RAW CAKES. THE BRAND’S VALUES ARE THAT VEGAN DOESN’T HAVE TO BE BORING, AND IF #YOUAREWHATYOUEAT, EAT HEALTHY. NAT’S RAWLINE WANTED TO GET MORE VISIBILITY AND ASKED US TO HELP HER. 

 

IDEA

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WE CREATED AN ENGAGING ONLINE AWARENESS CAMPAIGN THAT SHOWS THE BRAND’S FUN AND ENERGETIC CHARACTER. WE CAME UP WITH A SIMPLE BUT ENTERTAINING AND EFFECTIVE ONLINE ACTIVATION CALLED: DANCE FOR A RAW CAKE. THE IDEA WAS PEOPLE HAD TO VIDEO THEMSELF WHILE DANCING AND SHARE THEIR MOVIES ON SOCIAL MEDIA WITH THE HASHTAGS #DANCEFORARAWCAKE AND #YOUAREWHATYOUEAT TO GET A FREE RAW CAKE SENT TO THEIR HOMES. WE INVITED PEOPLE TO PARTICIPATE THROUGH STORIES AND POSTS ON SOCIAL MEDIA. COUNTLESS PEOPLE PARTICIPATED BY SHARING THEIR BEST OR FUNNIEST DANCE MOVES, RAISING VISIBILITY FOR THE BRAND AND SHARING THE MESSAGE THAT WHEN YOU EAT HEALTHY, YOU FEEL HEALTHY. 

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CREATED BY BLONDIAU & ALTAVIA-ACT*

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CREDITS

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CONCEPT PROVIDERS: DRIES FLORIDOR & JORIS LUYTEN

DESIGNER: CAROLINE BLAVIER

CREATIVE DIRECTOR: SOPHIE DE PLECKER

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CLIENT: NATS RAWLINE

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